PRESS RELEASE: Headlight Data Introduces Revolutionary ROI Selection Tool Designed for Site Selectors and Expanding Companies

24 Jun 2015 PRESS RELEASE: Headlight Data Introduces Revolutionary ROI Selection Tool Designed for Site Selectors and Expanding Companies

• Tool makes corporate site selection analysis quick and easy for any city, county, or metro in the United States
• Tool provides communities with a never-before-seen marketing method
• Headlight Data launches tool with Indiana Michigan Power and its Economic Development Leadership

Tweet This: New ROI Selection Tool from @HeadlightData w/ @IN_MI_Power; city marketing that saves site selectors tons of time! bit.ly/1IKe1KQ

AUSTIN, TEXAS – June 24, 2015 – Headlight Data, the premier online data software company for the economic and workforce development industry, launches its new ROI Selection Tool with customer Indiana Michigan Power Economic Development (I&M).

“Our new ROI Selection tool gives cities a never-before-seen way to promote their cost-savings benefits, while also allowing potential new companies and site selectors to quickly and easily compare costs of doing business across any city in the United States,” said Chris Engle, President of Headlight Data. “We’re incredibly proud of this tool, and with today’s launch, it will now provide benefits to the I&M community.”

“We know that having the ability to provide accurate data is essential to being competitive and helping communities grow. Our partnership with Headlight Data will make the data-mining process as easy as possible for our prospects to help bring jobs to our service territory,” said Rob Cleveland, CEcD, I&M Director, Economic Development & Community Affairs. “We’re confident that this new ROI Selection Tool will successfully reveal how our Midwest location, below state and national average power rates and low-tax climate can serve those who want to locate and expand in the communities we serve and are proud to call home.”

The new tool estimates the annual cost for labor, utilities, taxes and real estate based on a company’s size, industry and the city selected for analysis. Companies and their site selection advisors can choose from over 35,000 cities, counties and metros in the United States to get cost estimates for over 200 separate industries.  I&M ED’s ROI Selection Tool is free to the public and allows users to create and save reports.

The ROI Selection Tool was designed and built by Headlight Data. The tool relies on data from multiple sources to populate its database of cities and metros across the United States. When no data for a location is available, modeled data or weighted averages of neighboring or comparable geographies are used.

I&M is the financial sponsor of the ROI Selection Tool, aiming to showcase the low cost, low-tax climate in Northeast Indiana and Southwest Michigan to companies considering a relocation within the United States.

To use the ROI Selection Tool, visit:

http://www.indianamichiganed.com/ROI.aspx

About Headlight:

Headlight is an award-winning online data tool the helps economic and workforce development organizations stand out against their competition, using data in a whole new way.

Headlight offers each client a highly customizable, stand-alone data center with data for all cities, counties, metros and states in the client’s service territory. Headlight manages the data without client assistance, aggregating and updating data from 12 different federal sources within 24 hours of its release.

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Follow @HeadlightData on Twitter.

About Indiana Michigan Power:

Indiana Michigan Power (I&M) is headquartered in Fort Wayne, and its 2,450 employees serve more than 589,000 customers. It operates 2,600 MW of coal-fired generation in Indiana, 2,160 MW of nuclear generation in Michigan and 22 MW of hydro generation in both states.  The company also provides its customers 450 MW of purchased wind generation.

American Electric Power is one of the largest electric utilities in the United States, delivering electricity to more than 5.3 million customers in 11 states. AEP ranks among the nation’s largest generators of electricity, owning nearly 32,000 megawatts of generating capacity in the U.S. AEP also owns the nation’s largest electricity transmission system, a 40,000-mile network that includes more 765-kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined. AEP’s transmission system directly or indirectly serves about 10 percent of the electricity demand in the Eastern Interconnection, the interconnected transmission system that covers 38 eastern and central U.S. states and eastern Canada, and approximately 11 percent of the electricity demand in ERCOT, the transmission system that covers much of Texas. AEP’s utility units operate as AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana and east Texas). AEP’s headquarters are in Columbus, Ohio.

For more information or interviews, contact:

Katie Schaeffer, Headlight Data Media Relations
(512) 765-6081
katie@kesmarketing.com

Erica Putt
Indiana Michigan Power
Corporate Communications
(260) 408-3482
ehputt@aep.com